"This lip gloss is called Strawberry Splash so unless you enjoy the smell or taste of strawberries you need not apply! To me this gloss smells more like strawberry jam or strawberry shortcakes than say, fresh picked strawberries or soda pop. I personally love the jammy flavor and aroma more so I'm okay with that. The pale pink gel is very sheer and only adds a hint of color and shimmer to my lips. As usual the formula is thick and shiny and lasts for hours."