"It smells a little like detergent, but it's not very chemical-smelling or anything. More like, it's got a clean scent but doesn't have as much of that airy note that lightens most cotton scents. Instead, it's got a bit of lemon at the end of the scent. It smells clean in the well-maintained laundry room way, but not in the clothes-drying-in-the-sun way. It smells more "sanitary" than "fresh". I like it, but I can see how it's not to everyone's taste."