"I bought this lip gloss thinking it would go on my lips the same shimmery nice orange-red shade. TOTALLY opposite. The name fits the shade perfectly. blood orange. When i first applied it, it was a pleasant red orange, not to bright, not too subtle, with a perfect scent, very orangey and cherry. 5 minutes later when i checked in the mirror, my lips had turned blood orange red!!!!!! This gloss goes on pleasant red orange then turns bright blood orange red. While some people may like that, im not a fan of neon bright lip colors. This product just isnt for me."