"This smells so good. Reminds me of strawberry candy or strawberry bubblegum. A sweet and summery scent. The soap is rich & silky and has a very nice lather. Wish B&BW's would increase the choices of the moisturizing formulas. I really like these better than the Deep Cleansing or the foam...don't get me wrong they are good also, just prefer the moisturizing line."